🔗 Share this article

TikTok is introducing a new feature that allows them to cut down on the amount of AI-created content appearing in their feeds. This move comes as the platform revealed that it currently hosts over 1 bn AI videos.

Pilot Phase and Launch

The update is being tested over the coming weeks before a global launch. This shift coincides with a increase in AI content, driven by new content generation software.

AI Proliferation Online

It has been noted that approximately one in 10 of the quickest rising video streams on a competing service only show AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically illogical or dreamlike.

Our research shows that many people appreciate content created using AI tools, including digital art to science explainers, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” commented a company executive.

Scale of AI Content

The platform announced that there are presently over a billion videos on its service tagged as artificially created. Collectively, more than 100 m media items are submitted to the service daily, making clips made by AI a limited portion of its complete catalog.

Customizing Your Feed

Viewers will be capable of limit or boost the amount of AI-generated videos they watch by opening the content preference setting in the app and picking “AI-generated content”. Other topics that are already be controlled under the filter include news, clothing, beauty, and movement.

Platform Guidelines

TikTok’s policies require content makers to label “realistic” AI-made content, and it forbids dangerous fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.

In addition, the service will now add an AI-generated tag to content made using its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This action is designed to help prevent users from trying to circumvent the labeling process.

Educational Initiatives

The platform is additionally introducing a $2m AI literacy fund for professionals and institutions to create informative material about ethical AI use. This program will benefit charitable organizations focused on training coding and technology.

Content Safety Approach

TikTok has defended its moderation strategy, following discussion over intentions to cut jobs for hundreds of review team members in the UK. The company is set to cut 439 jobs in its user protection department in London, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.

A senior executive stated that people-led review would remain essential, but AI can safeguard staff by eliminating the most distressing content before it gets reviewed by people. The company reported a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.

We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is making a difference work at speed.”